Mô tả công việc
- Translate approved briefs into CRM execution plans, defining audience criteria, triggers, journey steps, timing, channel sequencing and success metrics.
- Design and implement automated journeys supporting onboarding, activation, engagement, retention, repeat borrowing, cross-sell and winback, where relevant.
- Configure customer segments, campaign workflows, personalization, entry and exit rules, suppression rules and frequency controls.
- Assess technical feasibility and data readiness; clarify requirements and dependencies with Customer Marketing, Business, Data and IT teams.
- Recommend appropriate journey and channel approaches based on customer behavior, platform capabilities and communication costs.
- Maintain journey documentation and support reusable automation components for recurring programs.
- Build, test, launch and monitor assigned CRM campaigns and automated journeys on the relevant platforms.
- Work with Data and IT teams to validate customer attributes, event definitions, identifiers and data flows required for campaign execution.
- Apply agreed eligibility, consent, contact policy and suppression rules using validated source data and platform capabilities.
- Conduct pre-launch quality checks covering audience selection, journey logic, content, personalization, links, tracking and scheduling.
- Monitor live campaigns, investigate execution issues and coordinate corrective actions with relevant teams.
- Maintain execution records, approval evidence and change logs to support traceability and troubleshooting.
- Monitor campaign delivery, reachability, customer response, journey progression and communication costs.
- Partner with Customer Marketing and Data teams to evaluate campaign effectiveness and identify optimization opportunities.
- Design and implement A/B tests and control groups, where feasible, to assess messaging, timing, channel sequencing and journey logic.
- Identify automation gaps and recommend improvements to platform configuration, data availability and operating processes.
- Establish and maintain standards for campaign setup, testing, documentation and monitoring.
- Provide technical guidance, peer reviews and knowledge sharing to improve team capability and execution quality.
Yêu cầu
- Bachelor’s degree in Marketing, Business Administration, Information Systems, Computer Science, Statistics or a related field.
- 5+ years of relevant experience in CRM, Marketing Automation, Lifecycle Marketing or customer engagement operations.
- Strong hands-on experience with platforms such as Oracles, CleverTap, Salesforce Marketing Cloud, Adobe Campaign, Braze or equivalent.
- Proven experience building event-triggered journeys, customer segmentation, personalization and multi-channel campaigns.
- Experience working with Data and IT teams on customer data, event tracking and system integrations.
- Experience in financial services, banking, consumer finance or fintech is preferred.
- Strong understanding of CRM architecture, lifecycle journeys, segmentation and automation logic.
- Ability to translate business and marketing requirements into clear functional specifications and platform configurations.
- Working knowledge of SQL and customer data structures; ability to validate audience logic and investigate data issues.
- Understanding of APIs, event schemas and data flows sufficient to define requirements and troubleshoot with technical teams.
- Strong knowledge of campaign QA, personalization, tracking, frequency controls and suppression management.
- Strong analytical capability, including campaign reporting, experimentation and interpretation of results.
- Strong problem-solving and stakeholder management skills, with the ability to manage competing priorities and implementation dependencies.
- Ability to establish standards, review complex setups and coach colleagues.
- Good written and verbal communication skills in Vietnamese and English.
Quyền lợi
- Bằng cấp: Đại học
- Độ tuổi: Không giới hạn tuổi
- Lương: Cạnh tranh
Kỹ năng yêu cầu
CRMCRM architecturelifecycle journeyssegmentationautomation logic
Địa điểm làm việc
- Thành phố Hồ Chí Minh