Mô tả công việc
- Develop and refine customer value propositions (CVP), key messages and use cases for assigned products and existing customer programs.
- Translate product features, offers and business priorities into clear, relevant customer benefits and propositions.
- Define target customer segments, communication objectives and customer journeys for always-on initiatives.
- Identify customer needs, barriers and opportunities across the lifecycle to support activation, engagement, retention, repeat borrowing and cross-sell, where relevant.
- Partner with Product, Business and Sales teams to align customer propositions with commercial priorities and actual product and channel capabilities.
- Support go-to-market planning for product updates, features and launches within the assigned portfolio, as required.
- Act as the primary Customer Marketing contact for ongoing Business Unit requests; proactively clarify business objectives, target customers, customer challenges, expected outcomes, priorities and timelines.
- Assess requests and recommend appropriate marketing approaches, aligning scope and priorities with the Customer Marketing Manager and relevant stakeholders.
- Translate agreed business requirements into actionable marketing briefs and always-on campaign plans, defining the proposition, messaging, recommended channels and success metrics.
- Work with Campaign Management, CRM & Automation and Design teams to translate approved briefs into cross-channel execution, providing direction on customer propositions and messaging.
- Review customer-facing content and assets to ensure accuracy, relevance and consistency across touchpoints, in line with applicable approval requirements.
- Provide customer marketing input and support for major campaigns and product launches within the assigned scope.
- Monitor the performance of assigned customer marketing programs and relevant product indicators to identify response patterns, journey gaps and improvement opportunities.
- Partner with CRM & Automation, Data and Business teams to agree on success metrics and baselines, and evaluate customer response and campaign effectiveness.
- Develop actionable recommendations to improve targeting, propositions, messaging, channel approaches and customer journeys.
- Design and coordinate test-and-learn initiatives with relevant teams, using clear hypotheses and agreed evaluation criteria.
- Document results and apply learnings to subsequent briefs, always-on plans and customer growth initiatives.
Yêu cầu
- Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related field.
- 3+ years of experience in Customer Marketing, CRM/Lifecycle Marketing, Product Marketing, Growth Marketing or related roles.
- Experience in financial services, banking, consumer finance, fintech or other customer-intensive industries is preferred.
- Hands-on experience in developing customer propositions, marketing briefs and integrated customer engagement or always-on programs.
- Proven experience working with Business Units and cross-functional teams to clarify requirements, develop marketing plans and optimize existing programs.
- Strong understanding of customer marketing, customer segmentation and lifecycle marketing, with a working knowledge of Product Marketing and GTM planning.
- Ability to clarify business requests, identify the underlying customer challenge and recommend an appropriate marketing approach.
- Ability to translate product features and offers into relevant customer benefits, propositions and compelling messaging.
- Strong analytical capability; comfortable interpreting customer, campaign and business performance data and translating findings into practical recommendations.
- Good understanding of customer journeys, multi-channel marketing and test-and-learn approaches.
- Ability to develop structured, actionable marketing briefs and clear presentations.
- Strong stakeholder management and project coordination skills, with the ability to manage competing priorities and follow through on agreed actions.
- Strong written and verbal communication skills in Vietnamese and English.
Quyền lợi
- Bằng cấp: Đại học
- Độ tuổi: Không giới hạn tuổi
- Lương: Cạnh tranh
Kỹ năng yêu cầu
Senior Customer Marketing SpecialistMarketing ExecutiveNhân viên MarketingMarketerOnline Marketing ExecutiveOffline Marketing Executiveproduct marketingGrowth marketingCRM
Địa điểm làm việc
- Thành phố Hồ Chí Minh