1. Product Portfolio Strategy & Lifecycle Management (20%)- Build the 1–3 year Product Portfolio Strategy for assigned brands/crops: portfolio structure, positioning by crop, pack-size assortment, proposals for new launches and SKU deletions – submitted to HoM for approval.- Manage the product lifecycle: propose pricing, product policy and price corridors by channel; control channel inventory and portfolio Gross Profit.- Co-develop Trade Marketing programs with Sales (DORs/ASMs) for C1/C2 dealers and farmers, aligned with the C1/C2 sales policy approved by HoM/TOM.- Provide inputs (sell-out, POG, inventory, field feedback) to the Monthly Forecast Review by Brand/SKU chaired by HoM.2. Commercial Execution Bridge & Campaign Plan by Region – Step 3 (15%)- Translate the crop strategy and quarterly campaign strategy approved by HoM into executable regional campaigns.- Co-Responsible with Product Marketing Manager(s) for the Campaign Plan by Region (Step 3): objectives, target areas/dealers, activity mix, timeline and budget by region/ASM – submitted to HoM for approval.- Synchronize campaign calendars between Marketing, Farmer Solution and Sales so that campaigns hit the right crop stage and season in each region.3. Field Solutions Leadership – Nationwide FS Team of 19 (25%)- Directly lead, direct and manage the performance of the nationwide FS team (FSM – T1/T2 Managers, Campaign Supervisors/Executives): territory deployment, monthly work plans, field calendars and KPIs.- Turn Technical Claims (from R&D/Technical and Product Marketing) into sharp selling tools: field protocols, demo kits, farmer talk-tracks, comparison results and training content for Sales and dealers.- Set, track and review FS KPIs; run the FS incentive scheme; coach, assess and develop FS capabilities; propose recruitment, promotion and succession for the FS team.- Directly manage Product Marketing Manager(s): assign brands/crops, approve action plans and review KPIs.4. Grassroots Demand Creation (15%)- Directly manage and execute Demand Creation programs: field Demos/trials, Field Days, farmer workshops, dealer meetings and season-long field programs.- Allocate the approved Demand Creation budget by region/ASM/dealer; ensure quality standards, evidence (photos, data, attendance) and post-activity results.- Measure the effectiveness of each activity (cost per farmer, conversion to sell-out) and recommend optimization to HoM.5. Digital & Commercial Sales Promotion Programs (15%)- Directly manage the digital & commercial sales-driving programs: QrTrace, Farmer Promotion, QR C2 Promotion Program, ZMS/SMS, MMC App and product-related campaigns.- Own operational KPIs of these programs (scans, participating retailers, redemption, cost per redemption) and ensure data is used to target dealers and farmers.- Coordinate with Customer Service, IT/Digital vendors and Finance for program set-up, reward fulfilment and reconciliation.6. Field Commercial KPIs, Project Tracking & Reporting (10%)- Commit to field commercial KPIs: drive Sell-out; expand retailer coverage by +20%; increase Product on Ground (POG) by +10% (QR-verified); keep channel inventory at healthy levels; protect portfolio Gross Profit.- Monitor the progress of Marketing-led projects and report to HoM and TOM, ensuring delivery on time and to quality according to the approved strategy and plan.- Submit weekly/monthly reports to HoM; present field and portfolio performance to BOD/TOM upon request.